Instagram is hot: Seventy-six percent of marketers are using Instagram.
Social Media Examiner’s Industry Report for 2020 shows that Instagram is the second most important social platform for marketing. The report goes on to state that 67% of marketers plan on increasing their Instagram organic activities over the next 12 months.
How can you get in on the action? Here are 5 tips to get you ahead of the crowd.
1. Sometimes LESS is MORE
Instagram allows you to make video ads up to 120 seconds long but shorter videos might provide better results. According toHubSpot research, keep your video ads around 30 seconds to get the most engagement on Instagram. Follow the ‘tv commercial’ model. Most tv and radio spots are 15 or 30 seconds long for a reason.
2. Grab Attention in the first few seconds
What is the ‘PAIN POINT’ of your target audience’s mind?Address that pain point in the first few seconds of your video.Next, talk about or show the solution and your product. Remember to keep it all short and sweet!
3. Create “NON-Sales” sales ads.
Our lives are inundated with ads. Most viewers quit watching once they realize you’re selling them something.You’re better off sharing tips in your video or making it educational.These types of video ads will help build trust and brand recognition.
4. Remember It’s ‘SOCIAL MEDIA’
Answer the questions and comments from your audience. This will show commenters and ad viewers that you care and are involved. More people will be interested in buying your products. When people view the number of comments, they’ll be curious to learn more about where the ad leads.
5. Secret Tip: Use an Easy Online Video creation tool.
Video creation platforms, like Invideo, have premade templates that keep your message simple and direct. Why not let the professionals do the hard part? Watch their samples and use them to create amazing, eye-catching Instagram, Facebook, and other social media video ads today.
Interested in learning about InVideo for FREE?
Here’s a link to my FREE Online InVideo course.